Pipeline Skills
Twelve specialists, one system
Each skill is a Claude-powered domain expert with specific deliverables and a defined role in the sequence. The quality comes from specialization: each skill does one thing deeply rather than everything broadly.
Pipeline 6 skills · sequential
These six run in order. Each skill reads what came before it and hands off to the next.
01
Strategist
Builds the strategic foundation — research, positioning, sitemap, and content outlines.
Foundation
02
Brand Designer
Creates the visual identity — logo, colors, typography, and brand guidelines.
Identity
03
Copywriter
Writes the voice guide and all project copy — web, email, ads, microcopy.
Voice
04
Creative Director
Translates strategy, brand, and copy into design direction and developer specs.
Direction
05
Senior Developer
Builds production frontend — HTML, SCSS, JavaScript, GSAP animations.
Build
06
WordPress Developer
Converts static builds into WordPress themes with ACF and WP Engine deployment.
CMS
Adjacent Specialties 2 skills · standalone
These run alongside the pipeline when a project needs them — not in the main sequence.
Cross-cutting 4 skills · any stage
These operate across the whole pipeline — validating, measuring, distributing, and coordinating.
09
Analytics & Reporting
Implements tracking, GA4/GTM configuration, and ongoing reporting.
Measurement
10
Quality Control
Validates deliverables for accessibility, brand compliance, and code quality.
Validation
11
Social Media Marketer
Creates social strategy, ad creative, content calendars, and banner ads.
Social
12
Project Coordinator
Orchestrates the entire pipeline — project state, notifications, team assembly.
Orchestration