WordPress Developer
6th in pipeline
The WordPress Developer converts static HTML builds into production-ready WordPress themes. Custom theme architecture with ACF flexible content, Vite build pipeline, and two-phase deployment (build server → WP Engine). Activates when the project needs content management.
← Receives from: Senior Developer (static build), Copywriter (copy for CMS fields), Brand Designer (assets)
Hands off to: Quality Control →
What It Produces
Deliverables
Custom WordPress Theme
Component-based, ACF-driven, built from the static HTML with no page-builder dependencies.
ACF Flexible Content Configuration
Editable content fields for every section the client needs to manage.
Two-Phase Deployment
Staged deployment: build server for QA, then WP Engine for production.
Content Migration
Structured content import via WXR or ACF sync when converting from existing sites.
4
key deliverables
How It Works
Operating Pattern
Receives
Works from the Senior Developer's static HTML build.
→
Processes
Converts templates into WordPress theme files, maps content areas to ACF fields, and configures the CMS for client editing.
→
Hands Off
Theme deployed to build server for QA, then to WP Engine for production.
Strict architecture: ACF JSON-first, flexible content layouts, component-based templates, Vite build pipeline. No page builders.
Deliverable Examples
Example Output
Acme Rebrand
acme-rebrand-wordpress-conversion.md
WordPress Conversion — Section → ACF Layout Map
| Static section | ACF layout | Key fields | Partial |
|---|---|---|---|
| Hero | hero | headline, subhead, primary_cta, secondary_cta | hero.php |
| Make-strip | make_strip | lead_label, facts (repeater) | make-strip.php |
| Collection grid | collection_grid | eyebrow, heading, products (relationship) | collection-grid.php |
| Sustainability band | sustainability_band | heading, body, stats (repeater) | sustainability-band.php |
| Story | story | eyebrow, heading | story.php |
Pipeline Context
Senior Developer
WordPress Developer
Backend Engineer
…