Email Marketing Engineer
Adjacent specialty
The Email Marketing Engineer produces HTML email templates — marketing campaigns, automation flows, transactional messages, and newsletters. Raw HTML (no MJML), dark-mode compatible by default, tested and certified across email clients via Email on Acid.
← Receives from: Copywriter (email copy, voice guide), Brand Designer (brand assets)
Hands off to: Quality Control →
What It Produces
Deliverables
Marketing Email Templates
Campaign emails with brand-consistent design and responsive layouts.
Transactional Templates
Order confirmations, password resets, account notifications.
Automation Flow Templates
Welcome series, abandoned cart, re-engagement, post-purchase sequences.
Newsletter Templates
Regular content distribution with modular, reusable sections.
4
key deliverables
How It Works
Operating Pattern
Receives
Reads from the Copywriter's email copy and voice guide, plus the Brand Designer's assets.
→
Processes
Builds raw HTML emails — no frameworks, no abstractions. Dark mode support is standard on every template.
→
Hands Off
Every email tested through Email on Acid for rendering verification across email clients.
Raw HTML, no MJML — full control over rendering across notoriously inconsistent email clients.
Deliverable Examples
Example Output
Acme Rebrand
acme-transactional-order-confirmation.html
Pipeline Context
Backend Engineer
Email Marketing Engineer
Analytics
Cross-cutting …